To help "Community Center*" better connect with younger audiences, we focused on creating meaningful, interactive experiences for potential donors on their digital platforms that would invite visitors to stay, explore, and engage.

• Interactive Digital Quizzes: We advised and helped develop customized quizzes to drive engagement, particularly among younger visitors who respond well to interactive content.

• Testimonial Library: To build trust and emotional resonance, I led the development of a digital library of video and written testimonials, showcasing real stories from individuals impacted by the organization. These stories served to personalize the nonprofit’s mission, a key tactic for engaging next-gen donors.

• Platform Strategy Consulting: I provided strategic recommendations on how to amplify these new features through their current and new communication tools, aligning outreach tactics with platforms favored by younger demographics.

Early obstacles, like limited awareness and difficulty sourcing testimonials, were met with thoughtful strategy and strong community involvement. The end result was more than just a better website; it was a shift in how people engaged with the mission.

• Digital engagement grew steadily as visitors explored quizzes and real stories, spending more time on pages designed to spark curiosity and emotional connection.
• Social media engagement rose noticeably, especially around posts that highlighted interactive features and personal testimonials, helping extend reach beyond their usual audience.
• Younger users began showing up more consistently, signaling a stronger appeal to next-gen supporters and laying the groundwork for future donor relationships.